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Steve

Biography


Steve is qualified:
  •      		 M.B.A. in Marketing, University of Chicago
  •      		 B.S. in Communication Arts, Cornell University
  •      		 Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) certifications, American College

    Steve is experienced:
  •      		 Seven years heading up marketing, sales technology, and product development & maintenance with the Western & Southern Financial Group
  •      		 Nine years of Brand Management, from Assistant Brand Manager to Director of Marketing, for Beecham Products, Durkee-French, and Armour-Swift-Eckrich, marketing HBA and Food product lines
  •      		 Six years of new product research and consulting for Fortune 500 companies with AcuPOLL Research
  		• Direct Response TV and Search Engine Advertising creation and placement with RushCard
  •      		 Two years as an Account Executive with W.B. Doner Advertising

    Steve has developed and introduced 21 different product lines and products, from new insurance and investment products to 40-item sauce & gravy lines. He also pioneered the development of a highly effective data-based marketing capability at Western & Southern Life, generating a multi-million dollar, 600% ROI from the data warehouse he helped create.