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A Word from Your CMO
Do a Reality Check for $249

When was the last time you carefully considered how well your marketing is working? 

Can you say you’ve optimized your efforts aimed at

  • New customer acquisition? 
  • Customer retention? 
  • Cross-selling? 
For $249, Your CMO, Steve Phelan, will walk you through a comprehensive marketing diagnostic review.  In an enlightening 3-hour session we will examine your targeting, positioning, communications, product/service portfolio, competition, distribution, relationship-building, and many other marketing factors, working through roughly 100 carefully honed questions.  Within a week, Steve will analyze the results and provide you with a prioritized summary of untapped opportunities.

You can then design and implement solutions for these opportunities yourself, or have Your CMO help you take advantage of them.

What Your CMO (Chief Marketing Officer) Does

The environment in which products must compete is changing constantly. People today are lost in a jungle of conflicting choices. 

jungle

With limited resources, companies must be more targeted than ever with their marketing dollars.  Your CMO is all about Return On Investment--helping to find and/or exploit untapped acquisition, retention, and cross-selling opportunities, then pilot-testing to prove the concept before rolling it out.

You need to reach the right people with the right product or offer at the right time.  To be a winner, you need superior competitive value.  Your CMO can help you find and communicate that superior value.

Your CMO can help guide you to the optimal target prospect for your product and then help you develop effective ways of approaching that prospect, establishing a relationship with them, and turning that relationship into persistent, profitable sales.

Your CMO helps turn your vision into reality by assisting with strategy formation and by the identification and execution of appropriate tactics. Steve can be your marketer, or can work with your marketing people to take your marketing (and profits) to the next level by:
1.  identifying issues and opportunities they may not have recognized
and/or
2.  by providing the extra resource to handle hard-to-tackle projects.

Services are offered on a project, interim, or ongoing basis; your cost is only a fraction of the expense of a full-time employee.

For free ideas to jump-start your marketing, check out my blog at http://yourcmo.blogspot.com