Services

	Strategic planning
	Market research guidance
	Product development
	Data warehousing and data mining
	Sourcing of sales leads

	Creating optimal approaches
	Testimonials and referrals   Event marketing   Consumer education   Advertising (including Direct Marketing)
	Campaign management
	Long-term prospect management

	Sales support materials and sales promotion development
	Cross-selling and up-selling programs
	Loyalty (persistency) programs
	Pricing and discounting

	Your CMO will help you avoid problems and find opportunities you didn't know existed.
	"Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns-- things we know we know. We also know there are known unknowns. That is to say we know there are some things we do not know. But there are also unknown unknowns: the ones we don't know we don't know." Secretary of Defense Donald Rumsfeld
	Many businesses have difficulty with implementation. I can help identify issues and ensure they are dealt with by working to establish concrete responsibilities and metrics.