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Click to enlarge
New Product Example—Quick Fixin's
Challenge: Open a new source of incremental volume to extend a national meat products brand.
Actions: Beginning with focus groups, developed the concept for a line of microwavable sandwich fillings. Created formulations, sourced and contracted with a pilot producer, and created packaging. Produced test market quantities, and took them through quantitative testing.
Results: Test market consumers who were surveyed gave this product an excellent top-two box purchase intent of 77%.