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Click to enlarge
Retail Display Unit Cost Reduction
Challenge: Pre-packed display cases of sauce and gravy mixes were a traditional device to generate incremental volume, providing off-shelf visibility and loading extra inventory into stores. However these units were expensive to produce, which lowered retail margins and made them harder to sell-in to the grocery chains.
Actions: Rather than design custom prepacks for each opportunity, designed a standard base unit which was bought and inventoried in bulk, and put product-specific graphics on standard header cards to customize the units for particular product mixes and events.
Results: This practice reduced average display costs by 25% and provided an attractive, uniform look which helped "brand" the product portfolio's displays at the store level. Prepack sales rose 4% in the year after this practice was instituted.