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Bun Size Dinner Links
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Excess Plant Capacity Utilization


Challenge: Create incremental volume utilizing excess capacity at a breakfast sausage factory.

Actions: Adapted a production line to produce bun-size Bratwurst, Polish, and Italian Sausage versions of the pre-cooked, frozen breakfast Sausage—ready in just :60 seconds for "instant" lunches or dinners.

Results: Estimated ramp-up to an incremental 3 million pounds per year, with contribution margin of $1.3 million. Slightly exceeded year one goal of 66% of projected ongoing sales in the rollout year.