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Click to enlarge
Innovative Incremental Display Unit
Challenge: Increase awareness and incremental sales for a new line of single-use spice blends formulated to create specific dinner dishes.
Actions: Created inexpensive shelf-hangers, each holding one dozen units. Positioned them on grocery shelves holding other ingredients necessary to the dish for which the spice blend was formulated.
Results: In-store testing proved that sales of the product doubled when the shelf hangers were used. Significantly, this product generated related item sales of from 300%-800% of the product's 89 cent price.