Testimonials

"Thank you for the time and energy you put into the Marketing Diagnostic Review for Cincinnati Time Systems. This was a surprisingly revealing exercise. We have taken your suggestion to pick a few of the ideas to implement and are beginning the process. Specifically, I am now getting monthly gain/loss reports that show clients added and lost, and maintenance agreements renewed and dropped. We are using this information to monitor our growth and following up with a phone interview to look at the reasons for any attrition that occurred. This was time well spent. I absolutely recommend that businesses go through this review. The insight you gained and provided will help us shape our short and mid-range marketing plans."

Mike Lahm, President Cincinnati Time Systems

"Steve has developed many marketing programs with substantial Returns On Investment. I have been impressed with his commitment to ensuring that his marketing programs increase bottom-line profit as well as top-line sales. I have validated very significant returns for some of his direct marketing campaigns, as well as sizeable increases in customer retention from relationship-building campaigns. Steve's ability to leverage data-based marketing techniques translates into impressive, ongoing profits."

Senior Financial Officer, Financial Services Company

"Steve was a huge help with our research project. He created a questionnaire that got to the heart of what we wanted to learn, and managed to collect more information than we had hoped to get. Steve brought tremendous creativity, enthusiasm, and professionalism to the project, and was a pleasure to work with. His experience and meticulous attention to detail helped make the data we collected more useful and complete."

Pete Blackshaw, Intelliseek/Buzzmetrics CMO

"Steve understood the challenges faced by our sales force, and was very responsive to their needs. He had a good relationship with our managers and sales reps -- Steve was always willing to travel with them and listen to their concerns and suggestions, which created trust that helped generate support for the marketing programs he developed.

Steve and his team developed and introduced a steady stream of new products to our sales force over a six year period, including life insurance policies, a Critical Illness insurance policies, and annuities. These products were a great fit with our targeted middle-market consumer, and our sales force was given all the information and motivation they needed to be successful -- no questions were left unanswered. We were especially pleased with the clear, concise examples and very professional sales materials he provided for us to work with."

Divisional Vice President, National Life Insurance Company

"This forwards a copy of your supplier evaluation... You, as our primary contact, and [company] were rated very favorably overall, and exceptionally higher for your understanding of our new products teams' needs, your prompt and flexible service, and the insights you added to our results. Your marketing management background and client service orientation were the perfect combination for our mutual new products marketing and product development customers."

Kimberly-Clark Marketing Research Department

"Steve would be an asset to anyone trying to make sense out of customer needs in today's competitive environment. He has a strong understanding of the process, as well as the pitfalls, for new initiatives. I have found Steve to be an asset in several different capacities. He clearly understands deadlines and has a good grasp of new products and the importance of marketing in the business mix."

President, AcuPOLL Precision Research

"Steve was able to understand the potential of new technologies and use them to advance the company's database marketing strategy. He was meticulous in pilot-testing marketing/sales initiatives and carefully analyzing their results to justify full-scale implementations. He worked creatively and effectively with his multi-disciplinary team to identify market opportunities and deploy appropriate technology-enabled solutions."

Chief Information Officer, National Financial Services Company

"While working with Steve in the past, clients would often find him insightful and helpful. His ability to offer strategic thinking was a very valued asset! Now, at Your CMO, businesses have the opportunity to put the advantage of this seasoned veteran to work for their company at a fraction of the cost of hiring such a professional . . . what a win-win! "

Chelle Precht, C.R.C. Market Research

"Steve delivers market-tested tools that measure, analyze, and improve cardholder acquisition and retention and overall portfolio performance. His keen project insights and effective action plans enable our clients to extract meaningful understanding from multiple data points."

Barry Kessler, Prepaid Resources

"Steve wasn't satisfied to do things the way they had always been done. For instance, he instituted improvements in product and technology training for our sales force that significantly cut costs while improving the training's effectiveness and consistency.

Steve was very proactive in identifying and addressing new business issues and opportunities. He recognized the impending passage of national Do Not Call legislation, brought it to management's attention, and created a solution for our national sales force. He also took the lead in turning our sales force website into a much more organized and effective source of information and tools, reducing the burden on field management."

VP Human Resources, Life Insurance Company

"Words can't express the gratitude we feel for your tireless efforts for the [American Cancer Society's] Discovery Shop. I'm especially excited about the Xavier University recommendations which you made possible. Thank you! "

Peter Osborne, ACS Director of Marketing

"Steve was a frequent presenter on CRM and data-based marketing at LIMRA conventions. The cutting-edge programs his company implemented, and the success of those programs, were of great interest to other companies in the organization. As a leader of the LIMRA marketing committee, Steve increased committee membership and took steps to greatly increase input on the annual Marketing Convention by establishing an online discussion board where ideas could be posted and commented on. This led to improvements in convention content and presentations which increased participant satisfaction and attendance"

Manager, LIMRA International, Life Insurance Industry Organization

"The data warehouse Steve helped justify, build, and use at Western & Southern was a resounding success, returning over 500% ROI over its first five years. It's rare to execute this kind of project as well as Steve and his team did."

Matt Mountain, Lucrum

"Steve is a skilled marketing professional who brings a wealth of experience, creative energy, and reliability to the table. I am happy to recommend him as a professional consultant for organizations looking to gain traction in their marketing and outreach efforts."

Brent Seelmeyer, Cancer Family Care

"I thought this [email from Your CMO-generated campaign] was worth passing along. It is an excellent job of marketing to an email list."

Jeffrey S. Davis, COO, Ohio Division, American Cancer Society