Marketing Thoughts & Articles

Marketing and Sales Cycle Diagram
Your CMO Brochure
Strategy first. Warehouse second.
Two key elements of Innovation
Stranger In A Strange (generational) Land
Identify bad products by how they’re described.
Yes you can. And your customers expect it!
Four elements of a good advertisement
Listen to Elliot!
Business-to-Business Segmentation in Four Easy Steps…
What's Your Company's Guiding Star
Unconscious Consumption
Four critical stress points in planning
Three steps to STAYING ON MESSAGE
Accelerated Evolution
80% of Success is Showing Up…
Should you start with the easiest or hardest problems first?
Stop others from undermining your marketing
Be a promise keeper
Is anybody there? Does anybody care?
Great (and not so great) Expectations
Walking the Advertising Tightrope
The devil is in the details
Forget the silver bullets
Aligning Sales and Marketing
Three questions define your PROMISE’s effectiveness
Ten ways to make your competition work for you
Get your hands dirty!
The more satisfied you are, the more danger you are in
It's all about THEM
Improve your products
Business Blogging--a differentiator
How can social media networks increase sales?
Are your employees a rusty asset?
Let your employees help!
ACT on consumer input
Behavior change is major factor in new product success
A moment of silence for the “Age of Advertising”
Who is in charge of your website?
Creating systematic consumer input
Tell them a story
Every interaction counts!
Creating a FUN brand personality
What people REALLY want
How many people are in your marketing department?
Make sure you're "findable"
The (recently necessary) evolution of branding
Riding the WOM whirlwind
Give to Get
How lazy are you?
A missed opportunity
Customer Satisfaction = Marketing Success
GREAT EXPECTATIONS isn't just a Dickens novel
A spoonful of sugar
Advertising is the LAST thing you should do...
Sales or Marketing--who cares?
Anecdotes trump Advertising
Wisdom as a Competitive Advantage
Avoiding Checkmate by Thinking Ahead
Ranking Your Customers Maximizes Profits
A List of Reasons to Make Lists
In Communicating, Less is More
Better Strategic Reviews
Be a Trusted Advisor
Do Not Call article
Sales Promotion Testing